Saver’s Initiative Program Details Outlined in New Video
March 25, 2009
ICMA-RC’s Keith Sendall, senior vice president, field sales, recently described a Saver’s Initiative and research in a TV interview for the National League of Cities TV. The Saver’s Initiative and the It Pays to Save campaign, aimed at encouraging greater retirement savings among public employees, is being unveiled this spring. It is the result of a series of focus groups and interviews with savers and non-savers conducted in late 2008 to discover which concepts were most effective at motivating savings. The research showed that employees responded to messages that emphasized saving even small amounts could build retirement savings; a savings plan was easy to set up; investing doesn’t have to be complicated; and educational materials are available to help. It also showed that employees are 50 percent more likely to save in their retirement account if their employer actively promotes it.